With the use of B2B content syndication, a company can share its content with a bigger and more focused audience. This marketing strategy involves publishing related content onto other websites to gain leads. There are content syndication services and platforms which can help in achieving more brand engagement, an increase in qualified leads, and more brand visibility.
Marketers should make use of these platforms as they are the best for achieving objective B2B content syndication:
Contrary to other social platforms, LinkedIn is the best for marketers focused on B2B services. Marketers can easily target companies, industries, job roles, and specific seniority levels with their advertising. While sponsoring content and articles, business people desperately need insights, so it is easy to market those pieces effectively.
- Outbrain
Outbrain is an advertisement and content marketing tool that uses traffic-based algorithms. It places your content on sites with lots of visitors to maximize exposure and it has great targeting features. It is a great tool if the goal is to reach maximum engagement and more website traffic.
- Taboola
Taboola is an Outbrain alternative which also puts your content on premium websites as related recommendations. This platform is great as it gives you a lot of exposure to decision makers interested in your services.
- NetLine
NetLine is known for its niche B2B content syndication services. It allows companies to distribute gated contents such as whitepapers and case studies for lead generation. NetLine’s network of publishers guarantees that your content is available to the right people.
- Quora
Quora is the go-to question-and-answer website for businesses seeking to showcase their knowledge and materials. You can reply to questions relevant to your industry while linking to your content for potential clients to see.
- Content Syndication Networks
Demand Works, Integrate, and PureB2B are example of platforms that focus on B2B content syndication. These networks help promote your content to targeted audiences while producing quality leads.
- Medium
Medium is a user-friendly website for republishing content. Its large user base along with sharing capabilities makes it easy for your content to reach more professionals in your industry.
Conclusion
Picking the appropriate sites for B2B content syndication can give your marketing efforts a serious boost. If you use LinkedIn for professional networking and NetLine to gather leads, these platforms have the right solutions for targeting your audience. Using B2B content syndication services guarantees that your content will be seen by the right people.
